PL4Y
MEDIA & ENTERTAINMENT
The most effective gaming-based marketing solution for brands to actively engage with the Digital Natives in an authentic manner.
LET GAMERS PLAY
PLAY MEDIA : THE SOCIAL GAMING APPROACH
Authenticity
Gamers have high expectations for digital experiences. They want brands to be authentic and fun.
Direct to Gamers
Brands need to go beyond advertising by becoming entertainers. Unique gaming experiences bring brands in the heart of gamers habits..
Time Spent
Spend more than just a few seconds with your customers through immersive and dynamic experiences that are fully branded and have quality time with them.
PIONEER A NEW ERA
BESPOKE & BRAND CENTRIC GAMING CAMPAIGNS
TAILOR MADE
Our solutions are tailored around your brand key moments, messages, partnerships & assets. You are in full controle of your experience.
ALL-IN-ONE
PL4Y Media proprietary technology and expertise allow us to deliver 360° solutions to your brand in the gaming ecosystem
BRAND CENTRIC
The experience provided to Digital Natives is fully optimized to put your brand at the center of the attention. Become the entertainer!
GUARANTEED AUDIENCES
Incorporating guaranteed audience targeting for all gaming campaigns, amplified by significant incremental engagement through talent marketing.
ROI DRIVEN
All our gaming campaigns are Data + ROI-driven. With Nielsen Sports, we developed a new gaming focused campaign metric, the CPMoE, to demonstrate higher effectiveness.
HEROIZATION
Digital Natives are looking for highlights in the Digital World. Offer them unique opportunities to shine in the Digital community with our solutions.
ALL-IN-ONE OFFERING
✔ Dedicated website
✔ Fully branded user path
✔ Branded content
✔ Online Competitions
✔ Social challenges
✔ Offline Final Events
✔ Campaigns designed around brand positionning
✔ Consulting
✔ Data & Insights
✔ Social Media
✔ Paid Media
✔ CRM
✔ Promotion
✔ Content Creation
✔ Ambassador program
✔ Press Release
✔ Video promotion (Teasers, Best-of…)
✔ Live broadcasts